Vol. 3 No. 2 (2023)

Articles

• Does Gamifying in the Marketplace Help in Building Consumer Engagement and Intention to Buy Online?

  Shantira Ayusha Rizano, Imam Salehudin

  • pdf

• The Influence of Live-Streaming Shopping Activities on Attitude Toward Purchase Intention

  Hilwah Dibagiyya Elsholiha, Moh Farid Najib, Fatya Alty Amalia

  • pdf

• Increasing Tourist Revisit Intention in Garut Tourist Attractions: The Role of Destination Image and Tourist Satisfaction

  Rena Amalia, Nono Wibisono, Martin Elliott-White

  • pdf

• The Influence of Service Quality on Student Loyalty at Budi Bakti Tutoring

  Geshapillia Julianti, Agustinus C. Februadi, Safaruddin

  • pdf

• Evaluating the Application of Using Korean Idols as Local Brand Ambassador Skincare Toward Consumer Satisfaction

  Raihandifa Sekar Aruni, Agustinus C Februadi

  • pdf

• The Influence of Instagram Social Media Marketing as a Promotional Means to Increase Intentions to Visit Tourist Destinations

  Fadhilla Resta Fitri, Agustinus C. Februadi, Vera Elisabeth, Ade Muhamad Yuardani

  • pdf