Increasing Tourist Revisit Intention in Garut Tourist Attractions: The Role of Destination Image and Tourist Satisfaction
DOI:
https://doi.org/10.35313/jmi.v3i2.74Keywords:
Destination Image, Destination Attractiveness, Accommodation, Safety and Security, Tourist Satisfaction, Revisit IntentionAbstract
Garut has plenty of attractive tourist destinations to visit, but there are several complaints about tourist dissatisfaction with the government regarding the poor quality of accommodation and safety at the attractions. This led to their reconsideration to not revisiting Garut again and prefer to choose other regencies for vacation. This study examines the importance of destination image dimensions: destination attractiveness, accommodation, as well as safety and security in Garut tourism towards tourist satisfaction to increase revisit intention. Data was obtained through online questionnaires with the Likert scale from 410 respondents who had visited Garut tourism. This study employs SEM-PLS, and the results show that destination attractiveness, accommodation, and safety & security, have a role in building revisit intention. The three elements of destination image have a positively significant role in increasing satisfaction, and tourist satisfaction also positively significantly affects revisit intention. The outcome of this study can be a new insight into literature regarding destination image, tourist satisfaction, and revisit intention, as well as offering a solution for government and tourism managers in Garut in developing tourist destinations. As attractive tourist destinations with a good quality of accommodation, completed by safety and security, will increase the satisfaction and revisit intention.
References
Abbasi, G. A., Kumaravelu, J., Goh, Y. N., & Dara Singh, K. S. (2021). Understanding the Intention to Revisit a Destination by Expanding the Theory of Planned Behaviour (TPB). Spanish Journal of Marketing - ESIC, 25(2), 282–311. https://doi.org/10.1108/SJME-12-2019-0109/FULL/PDF
Abdullah, S. I. N. W., & Lui, E. (2018). Satisfaction Drivers And Revisit Intention of International Tourists in Malaysia. Journal of Tourism, Hospitality and Environment Management, 3(9), 1–13. www.jthem.com
Akgün, A. E., Senturk, H. A., Keskin, H., & Onal, I. (2020). The relationships among nostalgic emotion, destination images and tourist behaviors: An empirical study of Istanbul. Journal of Destination Marketing & Management, 16, 100355. https://doi.org/10.1016/J.JDMM.2019.03.009
Assaker, G., & Hallak, R. (2013). Moderating Effects of Tourists’ Novelty-Seeking Tendencies on Destination Image, Visitor Satisfaction, and Short- and Long-Term Revisit Intentions. Journal of Travel Research, 52(5), 600–613. https://doi.org/10.1177/0047287513478497
Baloglu, S., & Brinberg, D. Affective Images of Tourism Destinations. 35(4), 11–15. https://doi.org/10.1177/004728759703500402
Beerli, A., & Martín, J. D. (2004). Factors influencing destination image. Annals of Tourism Research, 31(3), 657–681. https://doi.org/10.1016/J.ANNALS.2004.01.010
Çetinsöz, B. C., & Ege, Z. (2013). Impacts of perceived risks on tourists’ revisit intentions. Anatolia, 24(2), 173–187. https://doi.org/10.1080/13032917.2012.743921
Cham, T. H., Cheah, J. H., Ting, H., & Memon, M. A. (2022). Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism. International Journal of Sports Marketing and Sponsorship, 23(2), 385–409. https://doi.org/10.1108/IJSMS-02-2021-0040
Cham, T. H., Lim, Y. M., Sia, B. C., Cheah, J. H., & Ting, H. (2021). Medical Tourism Destination Image and its Relationship with the Intention to Revisit: A Study of Chinese Medical Tourists in Malaysia. Journal of China Tourism Research, 17(2), 163–191. https://doi.org/10.1080/19388160.2020.1734514
Chaulagain, S., Wiitala, J., & Fu, X. (2019). The impact of country image and destination image on US tourists’ travel intention. Journal of Destination Marketing and Management, 12(October 2018), 1–11. https://doi.org/10.1016/j.jdmm.2019.01.005
Chen, C. F., & Chen, F. S. (2010). Experience Quality, Perceived Value, Satisfaction and Behavioral Intentions for Heritage Tourists. Tourism Management, 31(1), 29–35. https://doi.org/10.1016/J.TOURMAN.2009.02.008
Chen, C. F., & Tsai, D. C. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115–1122. https://doi.org/10.1016/J.TOURMAN.2006.07.007
Chen, J. V., Htaik, S., Hiele, T. M. B., & Chen, C. (2016). Investigating International Tourists’ Intention to Revisit Myanmar Based on Need Gratification, Flow Experience and Perceived Risk. http://dx.doi.org/10.1080/1528008X.2015.1133367, 18(1), 25–44. https://doi.org/10.1080/1528008X.2015.1133367
Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624–636. https://doi.org/10.1016/J.TOURMAN.2007.06.007
Chin, W. W., Peterson, R. A., & Brown, S. P. (2008). Structural Equation Modeling in Marketing: Some Practical Reminders. Journal of Marketing Theory and Practice, 16(4), 287–298. https://doi.org/10.2753/MTP1069-6679160402
Cole, S. T., & Scott, D. (2008). Examining the Mediating Role of Experience Quality in a Model of Tourist Experiences. https://doi.org/10.1300/J073v16n01_08, 16(1), 79–90. https://doi.org/10.1300/J073V16N01_08
Cong, L. C. (2016). A formative model of the relationship between destination quality, tourist satisfaction and intentional loyalty: An empirical test in Vietnam. Journal of Hospitality and Tourism Management, 26, 50–62. https://doi.org/10.1016/j.jhtm.2015.12.002
Dinas Pariwisata dan Kebudayaan garut. (2023). Dinas Pariwisata dan Kebudayaan Kabupaten Garut.
George, R. (2003). Tourist’s perceptions of safety and security while visiting Cape Town. Tourism Management, 24(5), 575–585. https://doi.org/10.1016/S0261-5177(03)00003-7
Ghozali, I. (2014). Structural Equation Modeling Metode Alternatif dengan Partial Least Squares (PLS).
Hair, J. F., Hult, G. T. T. M., Ringle, C. M., & Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). In International Journal of Research & Method in Education. https://doi.org/10.1007/978-3-030-80519-7
Hair, J. F., Risher, J. J., Sarstedt, M., Ringle, C. M., Sarstedt, & Ringle, C. M. (2019). When To Use And How To Report The Results Of PLS-SEM. European Business Review, 31(1), 2–24,. https://doi.org/10.1108/EBR-11-2018-0203
Hasan, M. K., Abdullah, S. K., Lew, T. Y., & Islam, M. F. (2019). The Antecedents of Tourist Attitudes to Revisit and Revisit Intentions for Coastal Tourism. International Journal of Culture, Tourism, and Hospitality Research, 13(2), 218–234. https://doi.org/10.1108/IJCTHR-11-2018-0151
Hashim, N. A. A. N., Hashim, H., Ramlee, S. I. F., Muhammad, N. H., Bibit, N. S., Fatt, B. S., Remeli, M. R., & Awang, Z. (2021). Prospective Tourists’ Cognitive Image Prone to Safety and Security Destination. Insights into Economics and Management Vol. 6, 8(16), 24–33. https://doi.org/10.9734/bpi/ieam/v6/1583c
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A New Criterion for Assessing Discriminant Validity in Variance-based Structural Equation Modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
Ho, R. (2013). Handbook of Univariate and Multivariate Data Analysis with IBM SPSS (2 ed.). Chapman and Hall/CRC. https://doi.org/https://doi.org/10.1201/b15605
Hulland, J. (1999). Use of Partial Least Squares (PLS) in Strategic Management Research: A Review of Four Recent Studies. Strategic Management Journal, 20(2), 195–204.
Iordanova, E. (2017). Tourism destination image as an antecedent of destination loyalty: The case of Linz, Austria. European Journal of Tourism Research, 16, 214–432. https://doi.org/10.54055/ejtr.v16i.286
Jabar Digital Service, & Dinas Pariwisata dan Kebudayaan Jawa Barat. (2022, Juli 6). Jelajah Wisata Jawa Barat. https://opendata.jabarprov.go.id/id/visualisasi/jelajah-wisata-jawa-barat
Khasawneh, M. S., & Alfandi, A. M. (2019). Determining behaviour intentions from the overall destination image and risk perception. Tourism and Hospitality Management, 25(2), 355–375. https://doi.org/10.20867/thm.25.2.6
Kim, D., & Perdue, R. R. (2011). The Influence of Image on Destination Attractiveness. http://dx.doi.org/10.1080/10548408.2011.562850, 28(3), 225–239. https://doi.org/10.1080/10548408.2011.562850
Kozak, M., Crotts, J. C., & Law, R. (2007). The impact of the perception of risk on international travellers. International Journal of Tourism Research, 9(4), 233–242. https://doi.org/10.1002/JTR.607
Kreši?, D., & Prebežac, D. (2011). Index of destination attractiveness as a tool for destination attractiveness assessment. Tourism: An International Interdisciplinary Journal, 59(4), 497–517.
Lehto, X. Y., O’Leary, J. T., & Morrison, A. M. (2004). The effect of prior experience on vacation behavior. Annals of Tourism Research, 31(4), 801–818. https://doi.org/10.1016/J.ANNALS.2004.02.006
Li, F., Wen, J., & Ying, T. (2018). The influence of crisis on tourists’ perceived destination image and revisit intention: An exploratory study of Chinese tourists to North Korea. Journal of Destination Marketing & Management, 9, 104–111. https://doi.org/10.1016/J.JDMM.2017.11.006
Malhotra, N. K., Nunan, K., & Birks, D. F. (2017). Marketing Research: an Applied Approach (5 ed.). Pearson.
Marine-Roig, E. (2021). Measuring Online Destination Image, Satisfaction, and Loyalty: Evidence from Barcelona Districts. Tourism and Hospitality, 2(1), 62–78. https://doi.org/10.3390/tourhosp2010004
Mohd Ayob, N., & Masron, T. (2014). Issues of Safety and Security: New Challenging to Malaysia Tourism Industry. SHS Web of Conferences, 12, 01083. https://doi.org/10.1051/shsconf/20141201083
Nguyen Viet, B., Dang, H. P., & Nguyen, H. H. (2020). Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact. Cogent Business and Management, 7(1). https://doi.org/10.1080/23311975.2020.1796249
Peraturan Daerah Kabupaten Garut Nomor 2 tahun 2019 tentang Rencana Induk Pembangungan Kepariwisataan Daerah tahun 2019 - 2025, 1 (2019).
Quintal, V. A., & Polczynski, A. (2010). Factors influencing tourists’ revisit intentions. Asia Pacific Journal of Marketing and Logistics, 22(4), 554–578. https://doi.org/10.1108/13555851011090565/FULL/XML
Rindrasih, E. (2018). Tourist’s Perceived Risk and Image of the Destinations Prone to Natural Disasters: The Case of Bali and Yogyakarta, Indonesia. Humaniora, 30(2), 192–203. https://doi.org/10.22146/JH.32239
Sarwono, J., & Narimawati, U. (2015). Membuat Skripsi, Tesis dan Disertasi dengan Partial Least Square (PLS-SEM). Penerbit ANDI.
Seetanah, B., Teeroovengadum, V., & Nunkoo, R. (2020). Destination Satisfaction and Revisit Intention of Tourists: Does the Quality of Airport Services Matter? Journal of Hospitality and Tourism Research, 44(1), 134–148. https://doi.org/10.1177/1096348018798446
Smith, J. D., & Warburton, F. (2012). Travel and Tourism. Cambridge University Press.
Sohn, H. K., Lee, T. J., & Yoon, Y. S. (2016). Relationship between Perceived Risk, Evaluation, Satisfaction, and Behavioral Intention: A Case of Local-Festival Visitors. http://dx.doi.org/10.1080/10548408.2015.1024912, 33(1), 28–45. https://doi.org/10.1080/10548408.2015.1024912
Som, A. P. M., & Badarneh, M. B. (2011). Tourist Satisfaction and Repeat Visitation; Toward a New Comprehensive Model. World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 5, 239–246.
Stylos, N., Bellou, V., Andronikidis, A., & Vassiliadis, C. A. (2017). Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists. Tourism Management, 60, 15–29. https://doi.org/10.1016/J.TOURMAN.2016.11.006
Sugiarto, E. C. (2019). Pariwisata, Lokomotif Baru Penggerak Ekonomi Indonesia. Kementerian Sekretariat Negara. https://www.setneg.go.id/baca/index/pariwisata_lokomotif_baru_penggerak_ekonomi_indonesia
Suhartanto, D. (2014). Metode Riset Pemasaran. Alfabeta.
Supriadin, J. (2022). Waspada Pungli, “Preman” Berkeliaran di Garut Bermodus Cuci Mobil Pengunjung. Liputan6. https://www.liputan6.com/regional/read/4894240/waspada-pungli-preman-berkeliaran-di-garut-bermodus-cuci-mobil-pengunjung
Tan, C.-H., Chong, X.-W., & Ho, S.-B. (2017). Significance of Safety and Security Issues on Tourism Industry in Malaysia. Science International, 29(2), 471–475.
Tasci, A. D. A., Gartner, W. C., & Cavusgil, S. T. (2007). Conceptualization and Operationalization of Destination Image. Journal of Hospitality & Tourism Research, 31(2), 194–223. https://doi.org/10.1177/1096348006297290
Tosun, C., Dedeo?lu, B. B., & Fyall, A. (2015). Destination service quality, affective image and revisit intention: The moderating role of past experience. Journal of Destination Marketing and Management, 4(4), 222–234. https://doi.org/10.1016/j.jdmm.2015.08.002
Truong, T. H., & King, B. (2009). An evaluation of satisfaction levels among Chinese tourists in Vietnam. International Journal of Tourism Research, 11(6), 521–535. https://doi.org/10.1002/JTR.726
Um, S., Chon, K., & Ro, Y. H. (2006). Antecedents of revisit intention. Annals of Tourism Research, 33(4), 1141–1158. https://doi.org/10.1016/J.ANNALS.2006.06.003
Viet, B. N. (2019). The influence of destination image components on tourist satisfaction and loyalty: A case study in Côn Dao Islands, Vietnam. African Journal of Hospitality, Tourism and Leisure, 8(4), 1–14.
Vigolo, V. (2015). Investigating the Attractiveness of an Emerging Long-Haul Destination: Implications for Loyalty. International Journal of Tourism Research, 17(6), 564–576. https://doi.org/10.1002/JTR.2024
Yet Mee, L., Tat Huei, C., Bee Chuan, S., & Rahman, A. (2018). Medical Tourists’ Behavioral Intention in relation to Motivational Factors and Perceived Image of the Service Providers. Journal of Organizational Behavior and Human Resource Management, 5(3), 1–16.
Zikmund, W. G., & Babin, B. J. (2010). Essentials of Marketing Research (4 ed.). Cengage Learning.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Rena Amalia, Nono Wibisono, Safaruddin
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
