About the Journal
Journal of Marketing Innovation (JMI) is an open-access journal published by Politeknik Negeri Bandung (Bandung State of Polytechnic), Indonesia. JMI welcomes articles in the field of marketing throughout the world, both theoretical and applied. JMI only accepts manuscripts that have not been published previously and are not under the reviewing process for any possible publications. Only selected articles that matched JMI's criteria which give significat contribution to enrich the marketing literature will be accepted. JMI encourages research that is visionary, novel, interesting, and relevant to marketing.