About the Journal

Focus and Scope

Journal of Marketing Innovation (JMI) is an open-access journal published by Politeknik Negeri Bandung (Bandung State of Polytechnic), Indonesia. JMI welcomes articles in the field of marketing throughout the world, both theoretical and applied. JMI only accepts manuscripts that have not been published previously and are not under the reviewing process for any possible publications. The editorial team of JMI invites marketing scholars, both academics and proffesionals, to submit their research paper in various marketing topics, such as (but not limited to):

  • Marketing research
  • Digital marketing
  • Green marketing
  • Retail marketing
  • Multichannel and online retail strategy
  • Advertising
  • Buying behavior
  • Customer relationship management
  • Marketing management
  • Marketing ethics
  • User-generated content
  • Dynamic pricing
  • B2B marketing
  • Customer journey analysis and marketing
  • Content marketing
  • Customer engagement
  • Online customer behavior
  • Marketing analytics
  • Customer welfare

Only selected articles that matched JMI's criteria which give significat contribution to enrich the marketing literature will be accepted. JMI encourages research that is visionary, novel, interesting, and relevant to marketing. Please note that research that does not have primary focus on marketing issues, but rather on general management issues, will not be considered for publication in JMI. Acceptance decisions are made based on an independent assessment from a double-blind peer-reviewers. All submitted manuscripts to JMI are checked for plagiarism using Turnitin.


Publication Frequency

The JMI is regularly published two times a year in March and September.