The Impact of Covid-19 on Textile and Fashion Industries: The Economic Perspective

Authors

  • Febristi Arania Universitas Islam Negeri Sunan Ampel Surabaya, Indonesia
  • Irley Maura Putri Universitas Islam Negeri Sunan Ampel Surabaya, Indonesia
  • Muchammad Saifuddin Universitas Islam Negeri Sunan Ampel Surabaya, Indonesia https://orcid.org/0000-0001-7295-280X

DOI:

https://doi.org/10.35313/jmi.v2i1.18

Keywords:

Covid-19, Textile Industry, Fashion Industry, Marketing and Supply Chain

Abstract

The COVID-19 pandemic has not only had an impact on the health sector but also on the economy. The textile and fashion industry sector are once. Before the pandemic, the textile and fashion industry produced various kinds of fashion needs involving all its employees. Even in Indonesia, the textile and fashion industry is one of the most significant contributors to state revenue. However, during the pandemic, the textile and fashion industry sector decreased the amount of production. This article aims to determine the impact of Covid-19 on the textile and fashion industry from an economic perspective. This research is conceptual research by reviewing several related journals. Several journals found are then classified in several fields; the classifications that often appear are Marketing and Supply Chain. This article concludes that companies or organizations must dare to make changes and innovate the strategies they use quickly. It hoped that entrepreneurs could rise from economic adversity and adapt to current habits and environment.

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Published

2022-03-19

How to Cite

Arania, F., Putri, I. M., & Saifuddin, M. (2022). The Impact of Covid-19 on Textile and Fashion Industries: The Economic Perspective. Journal of Marketing Innovation (JMI), 2(1). https://doi.org/10.35313/jmi.v2i1.18

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