Publication Ethics

1. Scope and Ethical Standards

This publication ethics statement applies to all authors, editors, reviewers, and the publisher involved in the publication of the Journal of Marketing Innovation. It ensures that the journal maintains high ethical standards and integrity throughout the publication process, adhering to international best practices, particularly those outlined by the Committee on Publication Ethics (COPE). The journal commits to full transparency in its peer review process and strives to uphold the trust of its readers, authors, and reviewers.

2. Originality and Plagiarism

All submissions must be original and not previously published or under consideration elsewhere.
Plagiarism in all forms, including textual, data-based, figures, or ideas, is strictly prohibited. Submissions are checked using plagiarism detection tools before review to ensure originality.
Any form of unethical behavior, including data fabrication, falsification, or duplication, will result in immediate rejection of the manuscript and may lead to reporting to the relevant authorities.

3. Authors’ Responsibilities

Authorship
All authors listed on a manuscript must have made significant contributions to the research and writing process. Each author must approve the final manuscript and consent to its submission for publication.

Disclosure of Conflicts of Interest
Authors are required to disclose any financial, personal, or institutional relationships that could potentially influence the research results or interpretation.

Ethical Approval
Research involving human subjects, animals, or sensitive data must have appropriate ethical approval from an institutional ethics committee. This approval must be explicitly mentioned in the manuscript.

Data Transparency
Authors should make their data and materials available to readers or researchers upon request. If access to data cannot be provided, authors must offer a valid explanation for its unavailability.

4. Peer Review Policy

The Journal of Marketing Innovation follows a rigorous double-blind peer review process. Reviewers are selected based on their expertise in the relevant field. Reviewers are expected to:

Provide objective, constructive, and unbiased feedback.

Declare any potential conflicts of interest.

Refrain from using or sharing unpublished material for personal advantage.

This peer review process is essential to ensuring the integrity and credibility of the research published in the journal.

5. Editorial Responsibilities

Editors are responsible for ensuring that manuscripts are handled fairly, efficiently, and confidentially. Editorial decisions should be made solely based on intellectual merit and the manuscript's relevance to the journal's scope. Editors must also disclose any conflicts of interest.

6. Publication and Post?Publication Integrity

Corrections and Retractions
If errors are identified after publication, they must be corrected promptly, either through errata or, in cases of significant issues, through retraction. The journal will follow established procedures for issuing corrections or retractions, ensuring the accuracy and credibility of its content.

Handling Misconduct
Any allegations of unethical conduct, such as plagiarism, data falsification, or reviewer misconduct, will be thoroughly investigated. Appropriate action will be taken in accordance with the journal’s policies and COPE guidelines.

7. Respect for Intellectual Property

Authors must ensure that all sources are appropriately cited. If any copyrighted materials are used in their submissions, the necessary permissions must be obtained. Authors should respect the intellectual property rights of others and ensure their work does not infringe on those rights.