Vol. 5 No. 2 (2025)

View Vol. 5 No. 2 (2025)

DOI: https://doi.org/10.35313/jmi.v5i2

Published: 2025-09-30

Articles

Marketing Sustainability to the Base: Exploring Drivers of Green Behavior Among Indonesia’s Low Socioeconomic Populations

Abraham Zefanya, Karto Adiwijaya
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The Role of Habit and Trust in Driving the Continuance of QR Code Payment Usage: A Study of QRIS Consumers in Indonesia

Imam Wicaksono
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Understanding the Virality of Educational Content: A Case Study of Ruangguru's Clash of Champions in Indonesia's Digital Landscape

Agung Stefanus Kembau, Hilarius Bambang Winarko
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Why Users Stay with AI-Based Smartwatches: An Integrated TAM Framework with Smart Service Experience and Trust

Diana Florenta Butar-Butar, Eggi Indriani Pratami, Wahyu Rafdinal, Mohammad Najib Bin Norhan
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Green Marketing and Consumer Responses: Examining Purchase Decisions in the Indonesian Skincare Industry

Fredianaika Istanti, Euis Soliha
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Is it Created by AI?: An Experimental Investigation of Viewers’ Differentiation and Perceived Effectiveness of AI in Promoting a Non-profit Cause

Emma Salerno, Kate Salerno, Ruonan Zhang
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