Vol. 5 No. 1 (2025)

Articles

• The Role of Omnichannel Retailing on Customer Retention Mediated by Brand Experience in Cosmetics Retail: SOR Approach

  Chelsia Pranindyasari, Cindy Malinda Uscha

  • pdf

• Local Consumer Behaviour in Developing Countries toward Food and Drinks with Honey Labels: Evidence from Indonesia

  Fatimah Abdillah, Suryani Maryam, B. Retno Pratiwi Sakti, Ahmad Juhari

  • pdf

• The Impact of Innovation Factors on Repurchase Intention: Enhancing the Competitiveness of Indonesian Handicrafts

  Sri Wahyuni, Rifelly Dewi Astuti

  • pdf

• From Reviews to Purchase Intention: The Interplay of Customer Review, Influencer Review, and Trust in Indonesian Skincare Products

  Widi Senalasari, Rendi Nabin Maulidani, Lina Setiawati, Moh Farid Najib

  • pdf

• Mediation Role of Marketing Innovation between Entrepreneurial Training and Business Performance of Women Food Vendors in Ilala Municipality, Tanzania

  Mkama I.S, Fauzia Mohamed, Diyammi M.P

  • pdf

• From Experience to E-WOM: Unpacking the Power of Tourist Motivation and Marketing Mix on Revisit Intentions in Taiwan

  Piter Tiong, Umi Farida, Abdul Haris, Muhammad Azizurrohman

  • pdf