Vol. 4 No. 1 (2024)

Articles

• Exploring The Reasons Of Indonesian Young Adult Consumers Toward Sustainably Packaged Food & Beverages Product

  Arie Indra Gunawan, Fatya Alty Amalia, Muhamad Ramadhan, Pearl Fafa Bansah

  • pdf

• The "Triple-A" Strategy for Enhancing Supply Chain Performance

  Senny Handayani Suarsa, Nurul Pangestika, Asaretkha Adjane Annisawati

  • pdf

• An Investigation in Understanding the Influence of Brand Preferences on Purchase Intention: Examples of Indonesian Women’s Apparel Brand

  Fatmarani Sultan, Lina Setiawati

  • pdf

• Optimizing Brand Awareness and Purchase Intention Travel Agents: Communication Strategy through Social Media Marketing

  Widi Senalasari, Mara Setiaji, Nino Khrisnamurti, Agustinus Februadi

  • pdf

• Assessing the Millennials’ Intention Toward Green Fast Food Retail: The Use of the Theory of Planned Behavior

  Bella Marhaenia Dyah Ayu Pithaloka Hayuningardi, Moh Farid Najib, Yessy Purnamasari

  • pdf

• Factors Driving Consumer Impulse Buying On Fashion Products at Tiktok Live

  Sandra Putri Kaniati, Adila Sosianika, Lina Setiawati

  • pdf