Vol. 3 No. 1 (2023)

Articles

• The Perception of Young Women towards Beauty Value in Beauty Advertisements

  Fatya Alty Amalia, Adiva Rakhma Andani, Alexandre Desausa Guteres

  • pdf

• Virtual Reality Tourism: Linkage Tourist Intention, Satisfaction, and Quality Moderating Role of Gender and Visiting Experience

  Aditia Sobarna

  • pdf

• The Responsive Strategy of Courier Services Companies on Handling Customer Complaint in Social Media: The Effect on Brand Trust and Customer Loyalty

  Rafiati Kania, Hanumsari Nurul Salsabila

  • pdf

• Social Media User Perception on Communication Types: Comparing One-Two Way of Communicating Brand

  Arie Indra Gunawan, Hilda Monoarfa, Heny Hendrayati, Khoirun Nisa Bahri, Agus Rahayu, Miftakul Huda

  • pdf

• Hidden Cost Marketing: Descriptive Analysis of Digital Marketing Strategies and Creating Branding for MSMEs

  Neng Susi Susilawati Sugiana, Agus Rahayu, Lili Adi Wibowo, Vanessa Gafar, Puspo Dewi Dirgantari

  • pdf

• The Explanation Of E-Service Quality and Actual Use of M-Banking

  Shafira Az-Zahra, Lina Setiawati, Adila Sosianika, Widi Senalasari

  • pdf