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  3. Vol. 3 No. 1 (2023)

Vol. 3 No. 1 (2023)

					View Vol. 3 No. 1 (2023)
DOI: https://doi.org/10.35313/jmi.v3i1
Published: 2024-06-05

Articles

  • The Perception of Young Women towards Beauty Value in Beauty Advertisements

    Fatya Alty Amalia, Adiva Rakhma Andani, Alexandre Desausa Guteres
    • pdf
  • Virtual Reality Tourism: Linkage Tourist Intention, Satisfaction, and Quality Moderating Role of Gender and Visiting Experience

    Aditia Sobarna
    • pdf
  • The Responsive Strategy of Courier Services Companies on Handling Customer Complaint in Social Media: The Effect on Brand Trust and Customer Loyalty

    Rafiati Kania, Hanumsari Nurul Salsabila
    • pdf
  • Social Media User Perception on Communication Types: Comparing One-Two Way of Communicating Brand

    Arie Indra Gunawan, Hilda Monoarfa, Heny Hendrayati, Khoirun Nisa Bahri, Agus Rahayu, Miftakul Huda
    • pdf
  • Hidden Cost Marketing: Descriptive Analysis of Digital Marketing Strategies and Creating Branding for MSMEs

    Neng Susi Susilawati Sugiana, Agus Rahayu, Lili Adi Wibowo, Vanessa Gafar, Puspo Dewi Dirgantari
    • pdf
  • The Explanation Of E-Service Quality and Actual Use of M-Banking

    Shafira Az-Zahra, Lina Setiawati, Adila Sosianika, Widi Senalasari
    • pdf

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ISSN 2807-8365

This work is licensed under a Creative Commons Attribution 4.0 International License.

Journal of Marketing Innovation (JMI) is an open-access, double-blind peer-reviewed journal published by Politeknik Negeri Bandung, Indonesia. JMI welcomes articles in the field of marketing throughout the world, both theoretical and applied. 

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