Vol. 6 No. 1 (2026):

View Vol. 6 No. 1 (2026):

DOI: https://doi.org/10.35313/jmi.v6i1

Published: 2026-03-31

Articles

Investigating Actual Fuel Switching Behaviour among Consumers in Indonesia using the Push-Pull-Mooring Framework

Imas Chandra Pratiwi, Ruth Chania Ukia, Arizal Putra Pratama, Eva Aqilah Abu Jalil
- pdf
Beyond the Screen: How Augmented Reality Shapes Advertising Value, Trust, and E-Customer Satisfaction in the Indonesian Cosmetics Market

Senny Handayani Suarsa, Triantya Wahyu Wirati; Febri Dolis Herdiani
- pdf
Digital Platform Adoption on the Performance of Coffee and Dessert Business Actors in Jakarta through Competitive Advantage as an Intervening Variable

Andhalia Liza Marie, Arton Briyan Prasetio
- pdf
Beyond Digital Buzz: Brand Image Shapes Purchase Intention from TikTok Usage, eWOM, and Green Marketing

Widi Senalasari, Revina Az-Zahra Pratiwi, Rafiati Kania
- pdf
From Knowledge Assets to Brand Equity: The Role of Integrated Marketing Communication and Social Media in Indonesian Private Universities

Junaid Ali Saeed Rana
- pdf
Determinants of Halal Meat Purchase Intention: Extending the Theory of Planned Behavior with Halal Supply Chain Knowledge and Religiosity

Amalia Istivani, Moh Farid Najib
- pdf