Suarsa, Senny Handayani, Triantya Wahyu Wirati, and Febri Dolis Herdiani. 2026. “Beyond the Screen: How Augmented Reality Shapes Advertising Value, Trust, and E-Customer Satisfaction in the Indonesian Cosmetics Market”. Journal of Marketing Innovation (JMI) 6 (1). https://doi.org/10.35313/jmi.v6i1.441.