NAJIB, M. F.; FAUZIAH, T.; DJATNIKA, T.; SAEFULLOH, D.; PURNAMASARI, D. The Impact of Utilitarian and Hedonic Values on Hijab Buying Intentions: Evidence from Indonesia. Journal of Marketing Innovation (JMI), [S. l.], v. 2, n. 2, 2022. DOI: 10.35313/jmi.v2i2.48. Disponível em: https://jmi.polban.ac.id/jmi/article/view/48. Acesso em: 10 may. 2024.