SUARSA, S. H.; WIRATI, T. W. .; HERDIANI, F. D. Beyond the Screen: How Augmented Reality Shapes Advertising Value, Trust, and E-Customer Satisfaction in the Indonesian Cosmetics Market. Journal of Marketing Innovation (JMI), [S. l.], v. 6, n. 1, 2026. DOI: 10.35313/jmi.v6i1.441. Disponível em: https://jmi.polban.ac.id/jmi/article/view/441. Acesso em: 12 aug. 2026.