PRATIWI, I. C.; UKIA, R. C.; PRATAMA, A. P.; JALIL, E. A. A. Investigating Actual Fuel Switching Behaviour among Consumers in Indonesia using the Push-Pull-Mooring Framework. Journal of Marketing Innovation (JMI), [S. l.], v. 6, n. 1, 2026. DOI: 10.35313/jmi.v6i1.394. Disponível em: https://jmi.polban.ac.id/jmi/article/view/394. Acesso em: 17 jul. 2026.