RANA, J. A. S. From Knowledge Assets to Brand Equity: The Role of Integrated Marketing Communication and Social Media in Indonesian Private Universities. Journal of Marketing Innovation (JMI), [S. l.], v. 6, n. 1, 2026. DOI: 10.35313/jmi.v6i1.370. Disponível em: https://jmi.polban.ac.id/jmi/article/view/370. Acesso em: 17 jul. 2026.