SALERNO, E.; SALERNO, K.; ZHANG, R. Is it Created by AI?: An Experimental Investigation of Viewers’ Differentiation and Perceived Effectiveness of AI in Promoting a Non-profit Cause. Journal of Marketing Innovation (JMI), [S. l.], v. 5, n. 2, 2025. DOI: 10.35313/jmi.v5i2.356. Disponível em: https://jmi.polban.ac.id/jmi/article/view/356. Acesso em: 17 nov. 2025.