BUTAR-BUTAR, D. F.; PRATAMI, E. I.; RAFDINAL, W.; NORHAN, M. N. B. Why Users Stay with AI-Based Smartwatches: An Integrated TAM Framework with Smart Service Experience and Trust. Journal of Marketing Innovation (JMI), [S. l.], v. 5, n. 2, 2025. DOI: 10.35313/jmi.v5i2.352. Disponível em: https://jmi.polban.ac.id/jmi/article/view/352. Acesso em: 17 nov. 2025.