SENALASARI, W.; PRATIWI, R. A.-Z.; KANIA, R. Beyond Digital Buzz: Brand Image Shapes Purchase Intention from TikTok Usage, eWOM, and Green Marketing. Journal of Marketing Innovation (JMI), [S. l.], v. 6, n. 1, 2026. DOI: 10.35313/jmi.v6i1.291. Disponível em: https://jmi.polban.ac.id/jmi/article/view/291. Acesso em: 17 jul. 2026.