ZEFANYA, A.; ADIWIJAYA, K. Marketing Sustainability to the Base: Exploring Drivers of Green Behavior Among Indonesia’s Low Socioeconomic Populations. Journal of Marketing Innovation (JMI), [S. l.], v. 5, n. 2, 2025. DOI: 10.35313/jmi.v5i2.205. Disponível em: https://jmi.polban.ac.id/jmi/article/view/205. Acesso em: 17 nov. 2025.