SENALASARI, W.; MAULIDANI, R. N.; SETIAWATI, L.; NAJIB, M. F. From Reviews to Purchase Intention: The Interplay of Customer Review, Influencer Review, and Trust in Indonesian Skincare Products. Journal of Marketing Innovation (JMI), [S. l.], v. 5, n. 1, 2025. DOI: 10.35313/jmi.v5i1.184. Disponível em: https://jmi.polban.ac.id/jmi/article/view/184. Acesso em: 14 feb. 2026.