PRANINDYASARI, C.; USCHA, C. M. The Role of Omnichannel Retailing on Customer Retention Mediated by Brand Experience in Cosmetics Retail: SOR Approach. Journal of Marketing Innovation (JMI), [S. l.], v. 5, n. 1, 2025. DOI: 10.35313/jmi.v5i1.174. Disponível em: https://jmi.polban.ac.id/jmi/article/view/174. Acesso em: 15 may. 2026.