KANIA, R.; SUKOYO, K. S.; WIBISONO, N. The Effect of Co-branding Strategy Elements on Consumer Attitude and Purchase Intention : A Study in Indonesia. Journal of Marketing Innovation (JMI), [S. l.], v. 1, n. 1, 2021. DOI: 10.35313/jmi.v1i01.17. Disponível em: https://jmi.polban.ac.id/jmi/article/view/17. Acesso em: 6 may. 2024.