SULTAN, F. .; SETIAWATI, L. An Investigation in Understanding the Influence of Brand Preferences on Purchase Intention: Examples of Indonesian Women’s Apparel Brand. Journal of Marketing Innovation (JMI), [S. l.], v. 4, n. 1, 2024. DOI: 10.35313/jmi.v4i1.105. Disponível em: https://jmi.polban.ac.id/jmi/article/view/105. Acesso em: 17 may. 2024.