Najib, M. F., Fauziah, T., Djatnika, T., Saefulloh, D., & Purnamasari, D. (2022). The Impact of Utilitarian and Hedonic Values on Hijab Buying Intentions: Evidence from Indonesia. Journal of Marketing Innovation (JMI), 2(2). https://doi.org/10.35313/jmi.v2i2.48