Senalasari, W., Maulidani, R. N., Setiawati, L., & Najib, M. F. (2025). From Reviews to Purchase Intention: The Interplay of Customer Review, Influencer Review, and Trust in Indonesian Skincare Products. Journal of Marketing Innovation (JMI), 5(1). https://doi.org/10.35313/jmi.v5i1.184