Suarsa, S.H., Wirati, T.W. and Herdiani, F.D. 2026. Beyond the Screen: How Augmented Reality Shapes Advertising Value, Trust, and E-Customer Satisfaction in the Indonesian Cosmetics Market. Journal of Marketing Innovation (JMI). 6, 1 (Mar. 2026). DOI:https://doi.org/10.35313/jmi.v6i1.441.