Salerno, E., Salerno, K. and Zhang, R. 2025. Is it Created by AI?: An Experimental Investigation of Viewers’ Differentiation and Perceived Effectiveness of AI in Promoting a Non-profit Cause. Journal of Marketing Innovation (JMI). 5, 2 (Sep. 2025). DOI:https://doi.org/10.35313/jmi.v5i2.356.