Virtual Reality Tourism: Linkage Tourist Intention, Satisfaction, and Quality

Moderating Role of Gender and Visiting Experience

Abstract

This study aims to determine visitor behavioral intention in virtual reality (VR), including the experience with both content and system quality as will as satisfaction as the determinant factors. The data obtained from 350 visitors visiting tourism destinations in greater Bandung region, Indonesia via VR. A self-administered questionnaire was employed using online survey. The analysis was carried out by using Partial Least Square (PLS) modelling. Results of the analysis show that the experience with content quality has an important role in shaping the behavioral intention visiting a tourism destination via VR. Next, there is no significant difference in the moderating role of gender and VR experience on the relationships between variable in the behavioral intention model. This study broadens our understanding of the use of the information success model to assess visitor intention in VR tourism and assists practitioners in developing strategies to build and maintain visitor intention to visit and recommend in VR tourism.