Determinants of Halal Meat Purchase Intention: Extending the Theory of Planned Behavior with Halal Supply Chain Knowledge and Religiosity
DOI:
https://doi.org/10.35313/jmi.v6i1.444Keywords:
Theory of Planned Behavior, Purchase Intention, Religiosity, Halal Supply Chain ActivitiesAbstract
The Indonesian market for halal products, especially meat distributed through traditional marketplaces, is characterized by notable intricacy. This research seeks to identify the key factors influencing consumers’ willingness to purchase halal meat within this context. The study is grounded in the Theory of Planned Behavior (TPB) and further incorporates elements such as individual religiosity and awareness of the halal supply chain. This awareness includes knowledge of compliant slaughtering procedures, proper handling and distribution practices, and labeling standards. A causal, quantitative methodology was adopted, with data gathered via an online questionnaire from 403 participants and subsequently analyzed using SmartPLS. The findings reveal that all TPB dimensions—attitude, subjective norms, and perceived behavioral control—affect purchase intention. Moreover, understanding of halal slaughtering practices and logistics management shows a meaningful influence, while awareness of halal labeling does not demonstrate a statistically significant effect.
Downloads
References
Abd Rahman, A., Asrarhaghighi, E., & Ab Rahman, S. (2015). Consumers and halal cosmetic products: Knowledge, religiosity, attitude, and intention. Journal of Islamic Marketing, 6(1), 148–163. https://doi.org/10.1108/JIMA-09-2013-0068
Abu-Alhaija, A. S.-A., Yusof, R. N. R., Hashim, H., & Jaharuddin, N. S. (2018). Religion in consumer behaviour research: the significance of religious commitment and religious affiliation. International Journal of Economics, Commerce and Management, 6(1), 245–258.
Ahyar, H., Andriani, H., Sukmana, D. J., Auliya, N. H., Helmina Andriani, M. S., Fardani, R. A., Ustiawaty, J., Utami, E. F., Sukmana, D. J., & Istiqomah, R. R. (2020). Buku Metode Penelitian Kualitatif & Kuantitatif (Nomor March).
Ajzen, I. (1991). The Theory of Planned Behavior: Organisational Behavior and Human (eds) Decision Processes. Cliffs NJ, Prentice-Hall.
Ajzen, Icek. (1985). From intentions to actions: A theory of planned behaviour. Action Control: From Cognition to Behavior, 11–39.
Ajzen, I., & Fishbein, M. (1975). A Bayesian analysis of attribution processes. Psychological Bulletin, 82(2), 261.
Al-Qardawi, Y. (1995). The lawful and the prohibited in Islam (p. 1-78). Islamic Book Trust, Kuala Lumpur.
Ali, A., Sherwani, M., Ali, A., Ali, Z., & Sherwani, S. (2020). The moderating role of individualism/collectivism and materialism: An application of the Theory of Planned Behavior (TPB) in halal food purchasing. Journal of Food Products Marketing, 26(9), 581–599.
Amalia, F. A., Sosianika, A., & Suhartanto, D. (2020). Indonesian Millennials’ Halal food purchasing: merely a habit? British Food Journal, 122(4), 1185–1198. https://doi.org/10.1108/BFJ-10-2019-0748
Arifitria, S. A., Kaban, R. F., & Widjaja, H. S. (2023). How Do Halal Labels, Pricing, and Promotion Affect Sasha Toothpaste Purchasing Decisions? Perbanas Journal of Islamic Economics and Business, 3(2), 112–120.
Aslan, H. (2023). The influence of halal awareness, halal certificate, subjective norms, perceived behavioral control, attitude, and trust on purchase intention of culinary products among Muslim customers in Turkey. International Journal of Gastronomy and Food Science, 32, 100726.
Aspers, P., & Corte, U. (2019). What is qualitative in qualitative research? Qualitative Sociology, 42, 139–160.
Awan, H. M., Siddiquei, A. N., & Haider, Z. (2015). Factors affecting Halal purchase intention–evidence from Pakistan’s Halal food sector. Management Research Review, 38(6), 640–660.
Bashir, A. M. (2019). Effect of halal awareness, halal logo, and attitude on foreign consumers’ purchase intention. British Food Journal, 121, 1–18. https://doi.org/10.1108/BFJ-01-2019-0011
Bonne, K., & Verbeke, W. (2008). Muslim consumer trust in halal meat status and control in Belgium. Meat Science, 79(1), 113–123.
Bonne, K., Vermeir, I., Bergeaud?Blackler, F., & Verbeke, W. (2007). Determinants of halal meat consumption in France. British Food Journal, 109(5), 367–386.
Butt, M. M., Rose, S., Wilkins, S., & Ul Haq, J. (2017). MNCs and religious influences in global markets: drivers of consumer-based halal brand equity. International Marketing Review, 34(6), 885–908.
Chin, W. W., Peterson, R. A., & Brown, S. P. (2008). Structural equation modeling in marketing: Some practical reminders. Journal of Marketing Theory and Practice, 16(4), 287–298.
Damit, D., Harun, A., Martin, D., Othman, B., & Ahmad, H. (2019). What makes a non-Muslim purchase halal food in a Muslim country? An application of the theory of planned behaviour. Management Science Letters, 9(12), 2029–2038.
Fataron, Z. A., & Rohmah, H. (2019). Effect analysis of trust, ease, information quality, and halal product on online purchase decision of 2016-2018 batch students of the Islamic economics study program in UIN Walisongo at Shopee marketplace. Journal of Digital Marketing and Halal Industry, 1(1), 1–18.
Fuadi, N. F. Z., Bukhori, B., & Firdiyanti, S. I. (2022). Halal marketplace: The influence of attitude, subjective norms, and perceived behavior control on purchase intention of Muslim consumers. Shirkah: Journal of Economics and Business, 7(1), 100–112.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Hair, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2017). Advanced issues in partial least squares structural equation modeling. Sage.
Hair Jr, J. F., Babin, B. J., & Krey, N. (2017). Covariance-based structural equation modeling in the Journal of Advertising: Review and recommendations. Journal of Advertising, 46(1), 163-177.
Hajimohammadi, B., Ehrampoush, M. H., & Hajimohammadi, B. (2014). Theories about the effects of Islamic slaughter laws on meat hygiene.
Hamdan, H., Issa, Z. M., Abu, N., & Jusoff, K. (2013). Purchasing decisions among Muslim consumers of processed halal food products. Journal of Food Products Marketing, 19(1), 54–61.
Hidayati, N., & Sunaryo, H. (2021). The role of the halal label is to increase the effect of attitude toward halal products on brand image and purchase intention. International Journal of Entrepreneurship and Business Development, 4(5), 744–752.
Iranmanesh, M., Mirzaei, M., Parvin Hosseini, S. M., & Zailani, S. (2020). Muslims’ willingness to pay for certified halal food: an extension of the theory of planned behaviour. Journal of Islamic Marketing, 11(1), 14–30.
Ireland, J., & Rajabzadeh, S. A. (2011). UAE consumer concerns about halal products. Journal of Islamic Marketing, 2(3), 274–283.
Khan, N., Sarwar, A., & Tan, B. C. (2021). Determinants of purchase intention of halal cosmetic products among Generation Y consumers. Journal of Islamic Marketing, 12(8), 1461–1476.
Kuo, C. (2016). Effects of total quality management implementation and supply chain management capability on customer capital. The Journal of Global Business Management, 12(2), 47–60.
Millatina, A. N., Hakimi, F., Budiantoro, R. A., & Arifandi, M. R. (2022). The impact of the halal label on halal food buying decisions. Journal of Islamic Economic Laws, 5(1), 159–176.
Mukhtar, A., & Butt, M. M. (2012). Intention to choose Halal products: The role of religiosity. Journal of Islamic Marketing. https://doi.org/10.1108/17590831211232519
Ngah, A. H., Zainuddin, Y., & Thurasamy, R. (2015). Barriers and enablers in adopting Halal warehousing. Journal of Islamic Marketing, 6(3), 354–376.
Nurhayati, T., & Hendar, H. (2020). Personal intrinsic religiosity and product knowledge on halal product purchase intention: Role of halal product awareness. Journal of Islamic Marketing, 11(3), 603–620.
Omar, E. N., & Jaafar, H. S. (2011). Halal Supply Chain in the Food Industry—A Conceptual Framework. IEEE Symposium on Business, Engineering and Industrial Application (ISBEIA), Langkawi, Malaysia.
Öztürk, A. (2022). The effect of halal product knowledge, halal awareness, perceived psychological risk, and halal product attitude on purchasing intention. Business and Economics Research Journal, 13(1), 127–141.
Pratama, A. A. N., Hamidi, M. L., & Cahyono, E. (2023). The effect of halal brand awareness on purchase intention in Indonesia: the mediating role of attitude. Cogent Business & Management, 10(1), 2168510.
Rachbini, W. (2018). The relationship of attitude, subjective norm, and perceived behavioral control on halal food purchasing behavior in Jakarta. IOSR Journal of Business and Management, 20(1), 28–37.
Saidin, N., Rahman, F. A., & Abdullah, N. (2017). Animal feed: Halal perspective. International Conference on Humanities, Social Sciences and Education, 69–74.
Saunders, M., Lewis, P., & Thornhill, A. (2009). Research methods for business students. Pearson Education.
Schneider, H., Krieger, J., & Bayraktar, A. (2011). The impact of intrinsic religiosity on consumers’ ethical beliefs: Does it depend on the type of religion? A comparison of Christian and Moslem consumers in Germany and Turkey. Journal of Business Ethics, 102, 319–332.
Shah Alam, S., & Mohamed Sayuti, N. (2011). Applying the Theory of Planned Behavior (TPB) in halal food purchasing. International Journal of Commerce and Management, 21(1), 8–20.
Sherwani, M., Ali, A., Ali, A., Hussain, S., & Zadran, H. G. (2018). Determinants of muslim consumers’ Halal meat consumption: applying and extending the theory of planned behavior. Journal of Food Products Marketing, 24(8), 960–981.
Silalahi, S. A. F. (2024). Do consumers need a halal label? Evidence from the small and medium enterprises segment in a major Muslim environment. Journal of Islamic Marketing, 15(2), 470–492.
Suhartanto, D., Marwansyah, Muflih, M., Najib, M. F., & Faturohman, I. (2019). Loyalty formation toward Halal food: Integrating the Quality–Loyalty model and the Religiosity–Loyalty Model. British Food Journal, 122(1). https://doi.org/10.1108/BFJ-03-2019-0188
Suleman, S., Sibghatullah, A., & Azam, M. (2021). Religiosity, halal food consumption, and physical well-being: An extension of the TPB. Cogent Business and Management, 8(1). https://doi.org/10.1080/23311975.2020.1860385
Tieman, M., Che Ghazali, M., & Van Der Vorst, J. G. A. J. (2013). Consumer perception of halal meat logistics. British Food Journal, 115(8), 1112–1129.
Tieman, M., Van der Vorst, J. G. A. J., & Ghazali, M. C. (2012). Principles in halal supply chain management. Journal of Islamic Marketing, 3(3), 217–243.
Vanany, I., Soon, J. M., Maryani, A., & Wibawa, B. M. (2020). Determinants of halal-food consumption in Indonesia. Journal of Islamic Marketing, 11(2), 507–521.
Yusoff, F. A. M., Yusof, R. N. R., & Hussin, S. R. (2015). Halal food supply chain knowledge and purchase intention. International Journal of Economics and Management, 9(1), 155–172.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Moh Farid Najib, Amalia Istivani
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
