Digital Platform Adoption on the Performance of Coffee and Dessert Business Actors in Jakarta through Competitive Advantage as an Intervening Variable
DOI:
https://doi.org/10.35313/jmi.v6i1.376Keywords:
Digital Platform Adoption, Competitive Advantage, Business PerformanceAbstract
This study examines the effect of digital platform adoption on the performance of coffee and dessert businesses in Jakarta using competitive advantage as an intervening variable. It integrates the Unified Theory of Acceptance and Use of Technology (UTAUT), the Balanced Scorecard (BSC), and competitive advantage theory into a mediation model. A quantitative approach was applied using a survey of 500 business actors who actively use digital platform adoption, selected through purposive sampling. Data were analyzed using SmartPLS 4.0. This study fills a gap by integrating UTAUT, BSC, and competitive advantage theory to analyze business performance in the coffee and dessert industry, where digital platform adoption's strategic role remains underexplored. Results show that digital platform adoption positively and significantly affects competitive advantage and business performance. Competitive advantage strongly boosts business performance and partially mediates the link between digital platform adoption and performance. These findings suggest that digital platform adoption enhances firm performance both directly, through operational and technological improvements, and indirectly, by strengthening strategic positioning via cost leadership, differentiation, and focus strategies. This study contributes to the integration of technology adoption and strategic management perspectives in urban SMEs and offers practical insights for business actors to manage digital platform adoption as strategic assets rather than mere promotional tools.
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